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Skill Details

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Is Apprenticeship

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Skill Overview

Marketing is the oxygen that feeds sales and raises the profile of all organisations.
The aim of the apprenticeship is to give the learner the knowledge skills and behaviours to help shape, support and deliver marketing plans, working in conjunction with a Marketing Manager who will define the overall marketing strategy. This apprenticeship will equip the learner with transferable skills such as creativity, communication and project management.
Marketing is vitally important to all businesses, providing insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting, and distributing products or services through effective channels to engage with a range of target audiences.
Occupations in marketing span most industries and sectors, and the roles can sit within a specific company /agency that provides marketing deliverables and advice to external clients, or within an internal marketing team. This is generally an office-based role with field-based activities across a number of settings.

Learning Objectives

Coordinate and maintain key marketing channels (both digital and offline)
Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
Coordinate several marketing campaigns/projects/events to agreed deadlines
Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
Monitor project budgets within their scope of work using appropriate systems and controls
Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
Assimilate and analyse data and information from a range of sources to support marketing activities
Evaluate data and research findings to derive insights to support improvements to future campaigns
Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM

Funding Option

Funding Eligibility

This opportunity is only available to business owners, managers and team leaders looking to upskill their staff. If you are unemployed or exploring new career options, you can start your apprenticeship journey by sending your CV to: info@360apprenticeships.co.uk

For apprentices aged 16-21 the training costs are fully funded by the government. For apprentices aged over 21, there is a 5% co-investment which would be paid by the employer. Alternatively, the training costs can be covered by utilising the Apprenticeship Levy Fund.

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