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Skill Details
Essential Skill Information
View Skill (Open Access)
Skill Details
Skill Name
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Skill Category
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Business
Children & Education
Communication
Construction & Trade Skills
Creative Skills
Customer Services
Digital & AI
Events & Security
Finance & Accounting
Functional Skills
GDPR & Cyber-Security
HR
Health & Beauty
Health & Safety
Health & Social Care
Hospitality & Catering
IT & Admin
Leadership & Management
Legal, Quality & Assurance
Manufacturing & Engineering
Project Management
Sales & Marketing
Sustainability
Transport & Logistics
Wellbeing
Is Accredited
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Is Accredited
No
Is Accredited
Yes
Is Apprenticeship
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Is Apprenticeship
No
Is Apprenticeship
Yes
Skill Overview
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Course Details This 3-day Masterclass course will help you to appreciate the power and flexibility of WordPress, the world's most popular free tool for the creation and maintenance of websites and blogs. WordPress is built by hundreds of community volunteers, with a wide range of plug-ins and themes available to enhance any site. Because of the software's huge potential, our course will appeal to anyone looking to learn about setting up and maintaining a website or blog. The course will take you right from installing and setting up WordPress through to customising WordPress with plug-ins and using themes to further enhance the visuals of your site. The course will additionally teach you how to apply advanced SEO techniques to perform better in the search engine rankings to achieve more and better quality traffic to your site. Upon successful completion of this course, you will be able to: Install and configure WordPress Understand the difference between posts and pages Publish a blog post Manage links, tags, and media Approve or delete blog comments Customise your site with advanced themes Inspect and manipulate the WordPress Loop Apply tags Create custom navigation menus Assign user roles and permissions Activate plug-ins that enable enhanced features such as eCommerce Use more effective page URLs, titles and descriptions Manage your template optimisation Control content SEO with no index, no follow and Canonical Maximise conversion/subscribers Get your visitors more involved The benefits and best practice for using the Yoast plug-in Yoast focus keyword vs meta keywords Accessing key site information with SEO Quake Our goal is for you to be confident in using WordPress to create and manage visually exciting websites and blogs. This course can be taken in a single 3-day block or split into a 2-day block (WordPress Masterclass) and then a separate 1-day block (WordPress SEO Optimisation) taken at a later date. Course Target Audience and delegate prerequisites: This course is intended for anyone new to web design and development and who wants to develop skills to use WordPress to build great-looking and accessible websites and blogs.
Learning Objectives
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Full Course Outline The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking. Getting Started - Installation and Upgrades WordPress in five minutes Upgrading WordPress New features of WordPress Best practices for upgrading WordPress Importing and exporting data Configuring your WordPress site General settings Discussion settings Permalink settings Privacy settings Reading settings Writing settings Miscellaneous settings Uploading and maintaining the right content New features in WordPress Creating content: Posts vs. Pages How to write a Page in WordPress WordPress categories explained Using the WordPress Content Management System (CMS) Managing Pages Managing Links Managing WordPress Tags Managing your WordPress Media Library Updating your WordPress Profile Blogging with WordPress Writing a blog Post Managing Posts Managing comments Fighting SPAM with Akismet Make sure your customers find your site Search Engine Optimisation (SEO) Making your content search-engine friendly Installing analytics to deliver accountability and insight Adding Facebook and Twitter buttons WordPress Administration Best Practices for upgrading WordPress Managing WordPress users Permission levels and log-ins WordPress User Roles explained Managing files The WordPress Dashboard Detailed WordPress Theme Overview Anatomy of a WordPress Theme How Themes work Template files Typical Template files/folders included in a Theme The WordPress Loop The Functions File Template Tags Conditional Tags Modifying a WordPress Theme: Getting started Choosing a WordPress Theme to modify Category Templates The Template Hierarchy Plug-ins Understanding what to look for in plug-ins How to view plug-in files with the editor and read the TXT files for instructions Downloading and activating plug-ins De-activating and deleting plug-ins Security and Login Admin roles and permissions Security with WordPress Menus Creating custom menus WordPress Theme Compatibility and Upgrades Upgrading a WordPress Theme Theme compatibility with WordPress Upgrades Theme compatibility with Plug-in Google How Google searches What does Google Index mean? Organising information by indexing What is page rank Finding information by crawling Google search queries Yoast – Basic WordPress SEO URLs Optimise you’re titles for SEO Optimise your descriptions Image optimisation XML sitemaps Template Optimisation Breadcrumbs Headings Cleaning up your code Aim for speed Rethinking the sidebar HTML sitemaps Author highlighting Advanced WordPress SEO and duplicate content No index, follow archive pages and disable some archives Disable unnecessary archives Pagination No following unnecessary links Canonical links Site structure for high rankings Pages instead of posts New wine in an old bottle Linking to related posts Going easy on the tags Conversion optimisation Getting users to subscribe Use of comment redirecting Comment optimisation How you get readers more involved Bonding with your commenters Keeping users in the conversation Off site blog SEO Following your commenters Using Twitter Find related blogs, and working them Measuring results Conclusions on WordPress SEO Summary of technical, conversion, content and conversation tips Staying updated Yoast – SEO Focus Keywords The focus keyword in WordPress SEO The focus keyword is not the meta keywords tag Meta keywords: why don’t I use them Do Yahoo! and Bing use meta keywords I want meta keywords! Focussing on your focus keyword Determining a good focus keyword SEO Quake What is SEO Quake? Accessing key site information with SEO Quake Use of SEOQuake toolbar
Funding Option
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Fully funded
Part funded / Co-invested
Commercial
Funding Eligibility
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Skill Price ex VAT (£)
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Skill Length
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1 Hour or less
1 Day or Less
2 Days to 1 Week
2 to 6 Weeks
7 Weeks +
Skill Level
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Beginner
Intermediate
Advanced
Skill Timings
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Course is delivered anytime between Mon-Fri 9am-5pm
Evening
Weekend
Flexible
Delivery Method
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Physical location
eLearning
Virtual classroom
Blended
Flexible
Skill Eligibility (Prerequisites for skill/software requirements)
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Last Application Date
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Skill Enrolment
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Weekly
Monthly
Based on Demand
Skill Status
Pending
Live
Rejected
Finished
Skill Enquiry Details
First Name
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Last Name
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Email
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Telephone
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Postcode
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Are you a company owner or senior decision maker?
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Are you a company owner or senior decision maker?
No
Are you a company owner or senior decision maker?
Yes
No. of Delegates
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What is your company name?
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Would you like to explore skills support for your organisation through GM Business Growth Hub?
Would you like to explore skills support for your organisation through GM Business Growth Hub?
No
Would you like to explore skills support for your organisation through GM Business Growth Hub?
Yes
I accept the Terms and Conditions and Privacy Policy
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I accept the Terms and Conditions and Privacy Policy
No
I accept the Terms and Conditions and Privacy Policy
Yes
Skill
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