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Skill Overview

AI technology presents one of the most significant disruptions to organisations in the last decade, presenting both opportunities and threats to the marketing function. The Level 6 Specialist Digital Award in AI Marketing will equip you with the tools to respond to developments within the world of AI, including how to assess the value of AI for business and how to incorporate AI into your marketing strategy.

This is a Level 6 qualification, best suited to marketing managers or those in operational or supervisory roles. The Specialist Award in AI Marketing can be  studied as part of the CIM Diploma in Digital Marketing. You can complete any two awards to be exempt from the Digital Customer Experience module.

Learning Objectives

The CIM Specialist Digital Award in AI Marketing will help you to develop a strategic approach to the use of AI in marketing. You will learn about key concepts that underpin AI technology, including machine learning and also the role data plays. You will consider the effects that AI can have on industries and the potential ethical implications of increased use of AI. You will explore the different AI tools available for marketers and how these can be integrated into your current marketing strategy.

The CIM Specialist Digital Award in AI Marketing is assessed by a 90 minute multiple choice exam.

CIM Specialist Digital Awards can be studied as part of the CIM Diploma in Digital Marketing. Complete any two awards to be exempt from the Digital Customer Experience module.

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The Level 6 Specialist Digital Award is a degree level qualification, designed for those in marketing management roles who wish to enhance their strategic understanding of digital disciplines.

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