Skip to main content
Toggle navigation
SIGN IN
You’re offline. This is a read only version of the page.
Skill Details
Essential Skill Information
View Skill (Open Access)
Skill Details
Skill Name
*
*
Skill Category
*
Business
Children & Education
Communication
Construction & Trade Skills
Creative Skills
Customer Services
Digital & AI
Events & Security
Finance & Accounting
Functional Skills
GDPR & Cyber-Security
HR
Health & Beauty
Health & Safety
Health & Social Care
Hospitality & Catering
IT & Admin
Leadership & Management
Legal, Quality & Assurance
Manufacturing & Engineering
Project Management
Sales & Marketing
Sustainability
Transport & Logistics
Wellbeing
Is Accredited
*
Is Accredited
No
Is Accredited
Yes
Is Apprenticeship
*
Is Apprenticeship
No
Is Apprenticeship
Yes
Skill Overview
*
*
Lesson Aims * Introduce participants to the fundamentals of Artificial Intelligence (AI) and its applications in marketing. * Develop practical skills in using AI tools to enhance marketing strategies, content, and customer engagement. * Encourage critical thinking about the ethical use of AI in marketing practices. * Give users an insight to the various platforms available Lesson Objectives: By the end of the session, learners will be able to: * Define AI and explain its relevance in modern marketing. * Use AI tools to gather and analyse customer and market insights. *Create written and visual content using AI platforms. * Plan and automate email and social media campaigns with AI support. *Recognise ethical considerations and limitations of using AI in marketing Employer Benefits - Staff will be able to utilise AI to support promotion and marketing of the business. Developing skills in a written and visual context. Employee Benefits - You will be able to develop skills from beginner to intermediate, an opportunity to develop and support business needs through effective marketing campaigns. Delivery - This can be face to face or online, delivered at employers premises or in a local training facility.
Learning Objectives
*
*
* Understand what AI is and how it is transforming business. - Presentation: “What is AI?” with examples from different sectors. - Video case studies of AI in real companies. - Class discussion: Where do learners already encounter AI? * Explore how AI supports decision-making and customer insight. - Demonstration: Use ChatGPT or Gemini to generate customer personas or market research. - Individual task: Use AI to summarise customer feedback or reviews. * Learn to use AI for content creation and communication. - Live demo: Generate marketing copy or business emails with AI. - Activity: Learners create 1 social post + 1 email draft using AI. * Apply AI to business operations and task automation. - Group activity: Explore 2 AI tools for admin (e.g. Notion AI, Microsoft Copilot). - Scenario task: Use AI to write a meeting summary or task list * Reflect on ethical use of AI in business and consolidate learning - Presentation: Bias, data protection, job disruption. - Debate: “Should we disclose AI-generated content?” - - Review of key tools used during the course
Funding Option
*
Fully funded
Part funded / Co-invested
Commercial
Funding Eligibility
*
This course is part of our Skills Development Service. To be eligible for this training, you must be: • 19 years old or over • Employed, volunteering or an unpaid worker. • Have the right to live and work in the UK. • You must not already have achieved a level 2 qualification, in this subject, in the last 3 years. This support is available for those living in Greater Manchester or one of the neighbouring areas. These include parts of Lancashire, Derbyshire, Merseyside, West Yorkshire, and Cheshire – your eligibility will be checked by one of our Skills Coaches.
Skill Price ex VAT (£)
*
*
Skill Length
*
1 Hour or less
1 Day or Less
2 Days to 1 Week
2 to 6 Weeks
7 Weeks +
Skill Level
*
Beginner
Intermediate
Advanced
Skill Timings
*
Course is delivered anytime between Mon-Fri 9am-5pm
Evening
Weekend
Flexible
Delivery Method
*
Physical location
eLearning
Virtual classroom
Blended
Flexible
Skill Eligibility (Prerequisites for skill/software requirements)
*
No eligibility requirements
Last Application Date
*
Skill Enrolment
*
Weekly
Monthly
Based on Demand
Skill Status
Pending
Live
Rejected
Finished
Skill Enquiry Details
First Name
*
*
Last Name
*
*
Email
*
*
*
Telephone
*
*
Postcode
*
*
Are you a company owner or senior decision maker?
*
Are you a company owner or senior decision maker?
No
Are you a company owner or senior decision maker?
Yes
No. of Delegates
*
*
What is your company name?
*
Would you like to explore skills support for your organisation through GM Business Growth Hub?
Would you like to explore skills support for your organisation through GM Business Growth Hub?
No
Would you like to explore skills support for your organisation through GM Business Growth Hub?
Yes
I accept the Terms and Conditions and Privacy Policy
*
I accept the Terms and Conditions and Privacy Policy
No
I accept the Terms and Conditions and Privacy Policy
Yes
Skill
*
Clear lookup field
Launch lookup modal
Lookup records
×
Close
We're sorry, an error has occurred.
There are no records to display.
You don't have permissions to view these records.
Error completing request.
Loading...
Error
×
Close
We're sorry, an error has occurred.