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Skill Overview

The Social for Good Accelerator
An 8-week group training programme for social media marketing and comms professionals at charities.

Learn how to create, measure, and prove the value of your social media presence. Each module features an inspiring case study and a quiz at the end to test your knowledge. Score over 70% and we’ll send you a Social for Good Accelerator certificate to showcase online.

4 x Live modules.
8 x Self-paced modules.
1:1 Expert deep dive session.
1 x Digital course workbook.
Admin support throughout the course.

1 x Strategy template.
1 x Audience persona template.
1 x Social media report template.
1 x Influencer management pack.
12 x Quizzes.

Certificate on completion of the course.
Lifetime access to our private LinkedIn group with fellow trainees and alumni.
Exclusive Social for Good community access, including priority content and event discounts.

Learning Objectives

1. Develop an Agile Social Media Strategy: Formulate a strategic social media plan and confidently measure and articulate its effectiveness.
2. Foster and Engage a Community: Use social media as a communication tool to build meaningful connections with your audience.
3. Craft an Efficient Content Strategy: Streamline content creation by employing tools, frameworks, and techniques for maximum impact.
4. Optimise Paid Advertising: Design and assess effective paid ad campaigns, even on modest budgets.
5. Utilise Tools and AI for Efficiency: Leverage AI and other software to enhance social media management and content creation.
6. Cultivate Employee Advocacy: Inspire internal teams to actively promote your charity’s message.
7. Collaborate with Influencers: Build relationships with influencers to expand your charity’s reach.
8. Master Key Social Platforms: Gain proficiency in creating content on TikTok, Instagram, LinkedIn, Facebook, and X.

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