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Skill Details

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Skill Overview

This is a one day course for people looking to gain a better understanding of marketing and how it can be used to drive your business/organisation.   Marketing has a vital role within a business or organisation,  Ensuring you have a clear understanding of the role of marketing and how to create a well thought out marketing strategy is essential to achieve growth, profits and value within a business.  During this 1-day marketing training course, you will learn the fundamentals of marketing and how you can use it within your organisation.  You will also be given a framework to use to create your own marketing strategy, set objectives, build your brand, identify the best marketing channels to use for your business and how to analyse the results.  If you want to learn more about how marketing techniques can be used to grow your brand, sales, loyalty, and profitability, this course is for you.

Learning Objectives

Develop a clear understaing of Marketing and its role in your business/organisation Learn the 7 P's of Marketing and how these can be used to frame your strategy Discover your brand and brand values and their importance to your business development  Create a Vision and Mission that will provide a focus for your organisation  Understanding your brand values and your Value Proposition Learn how to set marketing objectives How to identify the correct communication channels to use Working with a Marketing Strategy (template provided)  Find out how to measure and understand the results of your marketing communications activities.

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This is an introductory course and there are no entry requirements.

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