Skill Details

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Skill Details

Skill Name

Skill Category

Is Accredited

NoYes

Is Apprenticeship

NoYes

Skill Overview

A Content Creator is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing.The content they create can be used as part of media, advertising and marketing campaigns.They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must.They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

Learning Objectives

Upon completion of the apprenticeship, a Public Relations Assistant will have knowledge and an understanding of:  Identifying Commercial Drivers and Brand Awareness.  Effective use of Communication Styles Across Different Channels.  Reacting to Changes in Technology, Standards and Trends.  Writing and Different Styles of Writing.  Principles of Negotiation.  Using Media Outlets Effectively.

Funding Option

Funding Eligibility

For apprentices aged 16-21 the training costs are fully funded by the government. For apprentices aged over 21, there is a 5% co-investment which would be paid by the employer. Alternatively, the training costs can be covered by utilising the Apprenticeship Levy Fund.

Skill Price ex VAT (£)

Skill Length

Skill Level

Skill Timings

Delivery Method

Skill Eligibility (Prerequisites for skill/software requirements)

GCSEs at grade 4-9 (A-C) or above (or equivalent) including Maths and English.

Last Application Date

Skill Enrolment

Skill Status

Skill Enquiry Details

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