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Skill Details

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Skill Overview

Creating an effective marketing plan can be time-consuming and complex—but Generative AI (Gen AI) makes it faster, smarter, and more efficient. This hands-on course teaches you how to use AI tools to automate marketing strategy development, generate data-driven campaigns, and streamline content planning.

🔹 AI-powered marketing plan creation – Build a structured, goal-driven strategy
🔹 Content & campaign automation – Let AI generate posts, ads & emails for you
🔹 AI-driven market research & audience targeting – Understand your customers better
🔹 Practical exercises – Create an AI-assisted marketing plan for your business

⚠ Important:
✅ Completion of the Foundation Modules (Modules 1-3) is required before enrolling.
💡 Helpful but not essential: 
Modules 4-18 can enhance learning depending on your business needs.

📚 Course Breakdown – Marketing Plans Made Simple with Gen AI (Hands-On)
1️⃣ AI-Powered Marketing Strategy Development
🔹 AI-generated marketing plans & goal setting
🔹 AI for competitor analysis & industry trends
🔹 Hands-on: Use AI to generate a tailored marketing plan

🎯 Outcome: Walk away with an AI-powered, structured marketing plan.

2️⃣ Automating Content Creation & Campaign Execution
🔹 AI-assisted blog writing, email campaigns & social media posts
🔹 AI-powered ad copy generation & A/B testing strategies
🔹 Hands-on: Generate AI-driven content for a marketing campaign

🎯 Outcome: Learn how to use AI for fast, high-quality content automation.

3️⃣ AI-Driven Market Research & Audience Targeting
🔹 AI-powered customer persona development & segmentation
🔹 AI-assisted keyword research & SEO optimisation
🔹 Hands-on: Use AI to identify high-value marketing opportunities

🎯 Outcome: Use AI to understand your audience & optimise marketing performance.

Why Take This Course?
✅ Beginner-Friendly – No prior marketing or AI experience needed
✅ Highly Practical – Hands-on AI-powered marketing plan development
✅ Affordable & High-Impact – Only £97 for expert-led Gen AI training
✅ Immediate Results – Leave with an actionable AI-generated marketing plan

Learning Objectives

By the end of this course, you will:
✅ Use Gen AI to create a structured, data-driven marketing plan
✅ Automate content creation, email campaigns & social media scheduling
✅ Use AI for audience research & targeted marketing
✅ Streamline your marketing workflow to save time & boost efficiency

Funding Option

Funding Eligibility

This course is ideal for business owners, marketing teams, content creators, and sales professionals. 

Discounts available for bulk enrolments and teams.

Skill Price ex VAT (£)

Skill Length

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Skill Timings

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Skill Eligibility (Prerequisites for skill/software requirements)

🟢 Beginner – No prior marketing or AI experience required

✅ Completion of Foundation Modules (Modules 1-3) is required
✅ Modules 4-18 are helpful but optional
✅ Laptop, tablet, or smartphone with an internet connection
✅ Interest in marketing, sales, business strategy, or content creation

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