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Skill Overview

Velocity Academy delivers the Level 3 Digital Marketer apprenticeship programme which has been developed in conjunction with companies such as IBM, Capgemini, Microsoft, Cisco, BT, HP, The Royal Signals, Lowe and Partners, Qinetiq, Weboo, 4Ps Marketing, Fujitsu and Accenture. The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions.

Learning Objectives

This apprenticeship programme runs in cohorts and have dedicated academic start dates. The apprentice will be required to attend 21 teaching and learning days for this apprenticeship programme. These teaching and learning days are a requirement for the apprentice to learn the needed knowledge, skills and behaviours to develop as a Digital Marketer and to achieve their apprenticeship assessments. Units covered are ; - Google Fundamentals of Digital Marketing - Google Analytics IQ - BCS Level 3 Certificate in Marketing Principles - BCS Level 3 Certificate in Digital Marketing - BCS Level 3 Certificate in the Principles of Coding.

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Funding Eligibility

For apprentices aged 16-21 the training costs are fully funded by the government. For apprentices aged over 21, there is a 5% co-investment which would be paid by the employer. Alternatively, the training costs can be covered by utilising the Apprenticeship Levy Fund.

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