Skill Details

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Skill Details

Skill Name

Skill Category

Is Accredited

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Is Apprenticeship

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Skill Overview

The Sales Executive apprenticeship is suitable for sales individuals working in either the Business to Business or Business to Consumer markets, with responsibility to sell a specific product line or service. Once completed, a Sales Executive will understand and be able to implement the essentials of selling and sales representation at this level. They will possess excellent product knowledge, allowing them to win business through proposals, negotiation and sales presentations. They will be able to find and generate opportunities, planning sales activities to allow them to keep and develop business, leveraging resources and professional performance. All of this will be developed within the apprenticeship.

Learning Objectives

Upon completion of the apprenticeship, Sales Executives will have knowledge and an understanding of:  Organisational Knowledge- Understand your organisation’s vision, values and capabilities, the principle goals of its overall strategy, and the specific objectives of its marketing and sales strategies. Know how to analyse your organisation’s sales and marketing strategies and objectives and translate them into plans and actions for your role.  Product, Service and Sector Knowledge- Identify the features and advantages of the product(s) and/or services(s) you sell, understand how these meet customer needs, and examine how they compare to competitor’s solutions. Understand the nature of your sector and the likely forthcoming changes to it. Understand the legal, regulatory and ethical frameworks relating to your sector and role.  Market Knowledge- Understand how your market is segmented and how to target specific segments through effective product or service positioning.  Customer Knowledge- Know how to analyse the macro and micro environment of individual customers. Understand the challenges and purchasing motivations of your customers and the internal and external factors that impact their purchasing decisions. Understand expectations of what constitutes a high-quality customer experience.  Commercial and Financial Acumen- Understand the principles of finance for sales, such as profit and loss, return on investment and budgeting. Appreciate the impacts of different types of costs on the business and the drivers of profitable performance. Understand the impact of any discount or variation in terms that you may offer.  Digital Knowledge- Understands how to exploit digital technologies to aid the sales cycle.

Funding Option

Funding Eligibility

For apprentices aged 16-21 the training costs are fully funded by the government. For apprentices aged over 21, there is a 5% co-investment which would be paid by the employer. Alternatively, the training costs can be covered by utilising the Apprenticeship Levy Fund.

Skill Length

Skill Level

Skill Timings

Delivery Method

Skill Eligibility (Prerequisites for skill/software requirements)

GCSEs at grade 4-9 (A-C) or above (or equivalent) including Maths and English.

Last Application Date

Skill Enrolment

Skill Status

Skill Enquiry Details

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Are you a company owner or senior decision maker?

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