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Skill Details

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Skill Overview

The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.   Some typical job titles include: marketing manager, marketing and communications manager, corporate communications manager and brand manager.  The course will be delivered one evening per week (3 hours per week) to allow for those who cannot take time off work, and each module will run for 12 weeks. To qualify for the full qualification, you will be required to achieve 3 modules, one assessed by a written exam whilst the remaining two are assessed as assignments. You will enrol on each module at a time and do not have to complete the full qualification should your priority be to develop your knowledge of a particular topic.

Learning Objectives

There are three assessment points in the year; December, March and June. Module 1: Marketing and Digital Strategy  Module 2: Innovation in Marketing  Module 3: Choice of one of the following as the elective module;   The Digital Customer Experience. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers' strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.

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Skill Eligibility (Prerequisites for skill/software requirements)

You'll need to have a minimum of two years' experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.  If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

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