Skill Details

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Skill Details

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Is Accredited

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Is Apprenticeship

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Skill Overview

Through the Marketing Executive Apprenticeship, you will gain an understanding of fundamental marketing concepts as well as the skills to successfully implement tactical marketing activities. This apprenticeship is designed by industry leaders with the prerequisites for registration as an Affiliate Member with the Chartered Institute of Marketing.

The Marketing Executive Apprenticeship is ideal for those with some previous marketing experience. This Level 4 programme is designed to enable you to develop your marketing, project, and team management skills in order to effectively implement marketing plans.

Learning Objectives

Upon completion of the apprenticeship, Marketing Executive apprentices will gain the following knowledge and skills, and will be able to exhibit the following behaviours:

Knowledge:

Marketing Concepts & Theories – The fundamentals of marketing theory that supports the marketing process, concepts of branding as well as the principles of stakeholder management and customer relationship management (CRM).

Business Understanding & Commercial Awareness – The characteristics of different businesses and sectors, how marketing contributes to achieving wider business objectives and the target audience decision making process.

Products and Channels – The principles of product development and product/service portfolios and the features of different marketing communications channels.

Skills:

Marketing Campaigns – Co-ordinate and maintain key marketing channels, plan and deliver tactical campaigns, as well as manage the production and distribution of marketing materials.

Budget Management – Monitor project budgets within their scope of work using appropriate systems and controls.

Evaluation and Analysis – Evaluate the effectiveness of marketing campaigns by choosing the appropriate data sources and analyse the data to derive insights to support improvements to future campaigns.

Behaviours:

Agile & Flexible – Be able to show a tenacious and driven approach to see projects through to completion.

Creative Thinker – Be a creative and analytical mind, with a willingness to think of new ways of doing things.

Resilience & Continuous Improvement – Show a willingness to learn from mistakes and improve their own performance as a result as well as demonstrating a high level of professionalism, reliability, and dependability with a passion for the customer.

Funding Option

Funding Eligibility

For apprentices aged 16-21 the training costs are fully funded by the government. For apprentices aged over 21, there is a 5% co-investment which would be paid by the employer. Alternatively, the training costs can be covered by utilising the Apprenticeship Levy Fund.

Skill Price ex VAT (£)

Skill Length

Skill Level

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Skill Eligibility (Prerequisites for skill/software requirements)

GCSEs at grade 4-9 (A-C) or above (or equivalent) including Maths and English.

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