Skill Details

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Skill Details

Skill Name

Skill Category

Is Accredited

NoYes

Is Apprenticeship

NoYes

Skill Overview

The Marketing Manager Apprenticeship will give you the knowledge and skills to lead marketing strategy development and to manage the resources required to deliver it. The Level 6 programme will enable you to develop effective strategic marketing plans and manage its implementation within the organisation.

The Marketing Manager Apprenticeship is suitable for those who already have experience in working in marketing, communications, or brand management. This apprenticeship has been developed together with industry leaders and will give you the opportunity to register as an Affiliate Member with the Chartered Institute of Marketing.

Learning Objectives

Upon completion of the apprenticeship, Marketing Managers will gain the following knowledge and skills and will be able to exhibit the following behaviours:

Knowledge: 

Marketing Concepts and Theories – The principles and theories of marketing, brand development, consumer and organisational behaviour concepts, advanced stakeholder management and marketing communications planning.

Business Understanding and Commercial Awareness – Exploring organisation vision, mission and values, the wider business perspective in which marketing operates as well as how to measure and deliver Return on Investment.

Market Research and Insight – Understanding the fundamentals of market research and evaluation techniques as well as using information sources to deliver measurable improvements to marketing activities.

Skills: 

Marketing Strategy – Lead and implement a clear marketing plan and strategy as well as develop effective marketing campaigns and integrated channel plans.

Advanced Interpersonal and Communication Skills – Learn to influence, negotiate, and persuade at senior level collaborating with a wide range of stakeholders.

Planning and Analysing – Evaluate marketing activities using data and analytics to identify relevant key performance indicators (KPIs) and return on marketing investment (ROI) to meet business objectives.

Behaviours: 

Agile and Flexible – Demonstrate the ability anticipate and adapt to change, acting with courage to drive through necessary changes.

Creative and Commercial Thinker – Show a creative and innovative approach to marketing as well as an analytical mind to unearth insights.

Resilience and Continuous Improvement – A willingness to learn from mistakes and improve future delivery as a result.

Funding Option

Funding Eligibility

For apprentices aged 16-21 the training costs are fully funded by the government. For apprentices aged over 21, there is a 5% co-investment which would be paid by the employer. Alternatively, the training costs can be covered by utilising the Apprenticeship Levy Fund.

Skill Price ex VAT (£)

Skill Length

Skill Level

Skill Timings

Delivery Method

Skill Eligibility (Prerequisites for skill/software requirements)

GCSEs at grade 4-9 (A-C) or above (or equivalent) including Maths and English.

Last Application Date

Skill Enrolment

Skill Status

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