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Skill Details

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Is Apprenticeship

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Skill Overview

Google Ads are one of the most popular pay-per-click (PPC) advertising platforms in the world. The principle is well-known - you choose targeted keywords and bid on them, based on the amount of money you're willing to spend per click. You choose keywords that are specific words or phrases that are often used in search queries related to your product or service and of course, popular phrases cost more. When a user performs a search that contains your keywords, your ads will appear above organic search results on search engine results pages. This greatly increases your potential for attracting new customers based on the search terms and keywords they enter into Google search. You will of course want the best value for money each time a viewer clicks on your ad. Our one day workshop is aimed at online marketers, web executives, webmasters, agency account managers/directors, and campaign managers who need to set-up, manage and optimise Google Ads paid search campaigns, following industry best practice to make the most of your budget and generate profitable website traffic.

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
•	Sessions can be run online or in person, on your site or at our London training centre.
•	We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
•	Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
•	We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Learning Objectives

Course Outline:

Introduction to Google Ads
•	Google Ads overview
•	Where are Google ads displayed?
•	Accessing Google Ads
•	The Google Ads interface
•	Billing details and Account preferences

Planning your paid search campaign
•	Google Ads Account structure
•	Initial planning for your paid search campaign
•	Detailed planning
•	Keyword research and estimating search traffic volumes
•	Google Ads keyword tool
•	Advert structure
•	Google editorial policy

Setting up your Google Ads account, campaigns, ad-groups and keywords
•	How to setup a campaign
•	Creating and editing a campaign
•	Editing ad groups and keywords
•	Writing compelling ad copy
•	Ad scheduling
•	Position Preference bidding
•	Monitoring results

Quality score and reporting
•	Google Ads quality score
•	Google Ads reports interface
•	Running and scheduling reports

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Learners will require access to a laptop with an internet connection and access to the relevant software to enrol on this course.

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