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Skill Details

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Is Apprenticeship

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Skill Overview

University Academy 92 (UA92) is a deliberately different and game-changing higher education establishment located at a new campus in Old Trafford, Manchester, offering apprenticeships, bootcamps and degrees awarded by Lancaster University.
Co-founded by the infamous Manchester United legends the Class of 92 (Gary and Phil Neville, Ryan Giggs, Paul Scholes and Nicky Butt), and Lancaster University, UA92 offers character and personal development at the core of their learning experience along, with a curriculum co-developed by employers.
UA92 aims to develop students’ resilience, alongside their ability to solve problems and face challenges and aims to prepare them for life.As part of the Marketing team the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Multi-channel marketers will define, design, build and implement campaigns across a variety of platforms to drive customer engagement and retention. In addition, they will be responsible for parts of the campaign within their area of responsibility. As part of the Marketing team, they will contribute to the implementation of the Marketing strategy and plans and will have responsibility for elements of the overall marketing plan.

Learning Objectives

Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations.
Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
Use research data to inform marketing decisions, targeting, planning, delivery.
Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.
Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns.
Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
Support the administration of marketing activities, run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.
Duty 8 Use the organisation’s customer relationship management system to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.

Funding Option

Funding Eligibility

For apprentices aged 16-21 the training costs are fully funded by the government. For apprentices aged over 21, there is a 5% co-investment which would be paid by the employer. Alternatively, the training costs can be covered by utilising the Apprenticeship Levy Fund.

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