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Skill Overview

The demand for interim marketing professionals is skyrocketing, with businesses increasingly turning to skilled freelancers to drive strategic growth. According to Forbes, UK companies are embracing interim talent, with 41% of businesses hiring freelancers for high-level projects. This growing trend presents a unique opportunity for senior marketers to pivot from traditional in-house roles to high-impact, flexible positions. Our Aspiring Fractional Programme equips you with the tools and mentorship needed to step confidently into this thriving market, helping you take full advantage of the flexibility and autonomy freelancing offers.

If you’re a senior marketing manager or head of marketing, ready to apply your expertise across industries, this programme is for you. The rise of interim CMOs is reshaping the marketing profession, and this 6-week training course will help you position yourself as a sought-after fractional leader, capable of earning £500-£1,200 per day* while working on your terms. As the freelance market expands, now is the time to unlock new career possibilities.

Learning Objectives

Week 1
Strategic Positioning
Audit transferable skills & align with high-demand niches (e.g., SaaS scale-ups, PE-backed turnarounds)
Craft a value proposition tied to ROI: “I help X companies achieve Y in 90 days”

Week 2
Brand Building That Attracts Clients
Transform LinkedIn into a lead-gen tool (70% of interim roles are filled via networks)
Develop case studies that speak to C-suite priorities (revenue growth, market entry)

Week 3
Network-Driven Business Development
Master warm outreach: Convert ex-colleagues into client referrals
Access James’ recruiter playbook: How to get onto preferred supplier lists

Week 4
Visibility as a Growth Hacker
Leverage “soft PR”: Guest podcasts, bylined articles, and data-driven thought leadership
Template: Pitch yourself for speaking slots at industry events

Week 5
Offer Design & Deal Closing
Price confidently: Benchmark rates by niche and experience
Scripts for discovery calls that turn prospects into £15k+ contracts

Week 6
Sustainable Freelance Operations
Set up legally/financially (VAT, IR35, liability insurance)
Pipeline hacks: How to maintain 3-6 months of booked work

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