Skill Details

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Skill Details

Skill Name

Skill Category

Is Accredited

NoYes

Is Apprenticeship

NoYes

Skill Overview

"This occupation is found in employers across all sectors. It is a role that can be found in both creative and non-creative industries. This can be in any business creating content to engage with its audience. 
Employers can vary in size from micro businesses to multinational. The occupation is found in a very broad range of businesses, ranging from public, private and third sector employer. This may include charities, social media employers, digital agencies and broadcasters. 
The broad purpose of the occupation is to develop and create written and audio visual content that can be used across a variety of platforms and media. This may include social media, broadcast or in print. 
A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business.
The content they create can be used as part of media, advertising, documenting and marketing campaigns. 
They simplify and tailor a message to the audience to suit the purpose. These can be used across different platforms and channels.  An interest in technology and creating content is a must.
In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process. 
Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists and end users. 
An employee in this occupation will be responsible for delivering high quality content on time and on budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process.
A content creator would need to take into account ethical considerations and wider organisational policies.  A content creator would typically report to a senior colleague within their functional area. 
They are required to keep up to date with new technologies, platform developments and consumer trends. "

Learning Objectives

Duties of the job role covered as part of the Apprenticeship:
Duty 1 Plan and develop creative content in line with the brief and budget/costs.																																
Duty 2 Interpret the strategy and objectives of the brand and align these to the content.																																
Duty 3 Research, prepare and develop the media messaging to maximise audience engagement.																																
Duty 4 Develop and create written content that can be used across a variety of media.																																
Duty 5 Create visual and audio content that can be used across a variety of media.																																
Duty 6 Store content securely and methodically to enable efficient access and retrieval.																																
Duty 7 Collaborate with colleagues and clients to plan and align content delivery with business objectives.																																
Duty 8 Manage content online using appropriate tools and techniques.																																
Duty 9 Evaluate the effectiveness of the content produced against the original plan and recommend improvements.																																
Duty 10 Undertake continuous professional development to keep up-to-date with trends and technology.

Funding Option

Funding Eligibility

For apprentices aged 16-21 the training costs are fully funded by the government. For apprentices aged over 21, there is a 5% co-investment which would be paid by the employer. Alternatively, the training costs can be covered by utilising the Apprenticeship Levy Fund.

Skill Price ex VAT (£)

Skill Length

Skill Level

Skill Timings

Delivery Method

Skill Eligibility (Prerequisites for skill/software requirements)

Applicant must be eligible for ESFA funding and in a job role where the duties in learning objectives can be undertaken as part of normal day to day activities

Last Application Date

Skill Enrolment

Skill Status

Skill Enquiry Details

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Last Name

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