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Skill Details

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Skill Overview

Free to GM Residents aged 19+. CPD Certified. We have developed this digital marketing training course to give you the knowledge and confidence to start your own digital marketing plan.   Digital marketing channels are one of the biggest areas of expenditure in marketing budgets with budgets increasing every year, as more potential channels become available and online shopping increases its market share.   Digital marketing is constantly evolving with new channels and new methods for communicating with customers being developed more frequently than ever before, and data analytics becoming a crucial factor in predicting and capitalising on trends.   This is why we have developed a digital marketing training course that will give you the knowledge and confidence to start your own digital marketing plan, track its progress and analyse the results, as well as set up and evaluate marketing analytics.

Learning Objectives

Within the five bitesize modules covered in this course you will learn about a range of digital marketing techniques and analysis strategies. The following topics are covered:   Introduction to and using digital marketing and analytics to drive business   What are data analytics?   Overview of SEO   Developing digital business objectives   Analysing the success of a digital marketing campaign   On completion of this course you will be able to:   Create and analyse your own digital marketing strategy   Understand how SEO can impact your business and how to get your website to the top of search engine results   Understand how to create digital business objectives and use them to develop your business and build an online presence

Funding Option

Funding Eligibility

GM Resident, aged over 19 as of 31st August 2024, UK resident for 3 years for purposes other than study if being funded.

Skill Price ex VAT (£)

Skill Length

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Skill Eligibility (Prerequisites for skill/software requirements)

 Eligibility 19 plus and live in GM Target Audience   This digital marketing training course is aimed at those with little or no prior experience in digital business and marketing and who wish to develop their knowledge of digital marketing techniques. This includes training providers who deliver face-to-face training in digital skills and wish to offer a blended programme, individuals who wish to upskill and develop their digital marketing skills, and businesses who wish to increase digital marketing skills in-house.    Entry Requirements   There are no specific entry requirements for this course.

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