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Skill Details

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Is Apprenticeship

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Skill Overview

One to One: Simple marketing strategy, 3-month action plan, and results review, to market your business in a way that achieves your goals.  Delivered by: Boo! Marketing, strategy and planning experts for 26 years.  Aims: The aim of this 3-part programme is simple and sustainable marketing for business growth (increased revenue and profits) to take your business to the next level, with ease, in a focused, confident, and consistent way every month.  Activity description: You will work one to one with your very own marketing strategist that is an experienced and qualified marketing professional. Together you will create essential, long-term, marketing foundations to get inbound enquiries every month with:   1. A bespoke 5-Step Marketing Strategy unique to your business.   2. A 3-Month Action Plan to bring the right mix of marketing activities together for your business by month, week, and day. This will make best use of free and low-cost marketing tools too.  3. A bespoke Results Review template to measure success quickly and easily each month.

Learning Objectives

Fully interactive and developed to be enjoyable. This programme will give you complete marketing confidence in using the Simple Strategy, 3-Month Action Plan, and Results Review. A real-long-term solution for your business.  You will get clear on:  * Your vision, mission, purpose, and values in simple terms.  * Your primary focus, strengths, market opportunities.  * Your ideal customers, where they are, what they need help with and the solution you provide.  * You will develop key marketing messages that are unique to your business and speak directly to your customer in their language. Your messages will help you standout and be known for what you do best to draw the more of the right customers towards you for profitable sales.  * The most suitable mix of marketing activities for you and your business on and offline, including key content, social media channels and what you need to be talking about in lots of different ways.  * The free and low-cost tools available to market your business such as Google Analytics, Google My Business, Canva, Mail Chimp, and SEO tools.  * Your place in your market to make your business brand standout and generate more sales enquiries.  * How to review your activity each month to continuously improve your marketing and meet your goals.   * How you can continue to refine your marketing strategy and action plan yourself.  Upon completion of this programme, you will have a long-term marketing strategy that will support your business for up to 3 years. You will also have a 3-month plan of marketing activity that can be continuously adapted to keep you focused and consistent every month. And finally, the results review template will equip you to make better, more efficient use of your marketing each month to grow your business faster.  All of the above equips you with the skills to build your brand and market your business in a way that achieves your goals using a simple strategy, plan and review. You will have complete confidence in your m

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Skill Eligibility (Prerequisites for skill/software requirements)

A business in the first 3 to 5 years of setting up.

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