Skill Details

View Skill (Open Access)

Skill Details

Skill Name

Skill Category

Is Accredited

NoYes

Is Apprenticeship

NoYes

Skill Overview

Are you a small business owner struggling to get on top of marketing? Have a junior team member in charge of marketing and unsure how to manage them? Looking to improve marketing but don't have hours a week to dedicate to it? This practical course will help small business owners and managers take control of their marketing and drive growth. We focus on the things that matter * What makes you special (USPs) * Who your customer is (Persona's / Niche) * Where to find them (Marketing Channels) * What to say and how to write it (Content Marketing) * Segmentation and measurement (Results) The course covers 1-2-1 workshops, practical worksheets and digital courses to continually review your knowledge. The course is full of practical outputs, so as you go through each stage of the course you are producing elements that can immediately be used to benefit your business, everything needs to deliver you outputs that mean something. Some examples are * A plan to stand out in a crowded market place * Get into your customers heads and know what they are thinking * Identifying  the channels you should be using * The content you should be using in articles to drive leads * A marketing strategy that will guide your business moving forward You'll begin the course with a 2-hour workshop, where you will work through many of the critical foundations that are needed within marketing. Then you will follow a step by step digital course that will give you all the core elements of your marketing strategy, with an exercise to do at the end of each section. All work will be assessed and support given. You end with a 2-hour workshop where we will work with you to ensure all the practical outputs are in place. This is bespoke to your business and ends with a marketing plan designed for you that will blow away the competition.

Learning Objectives

SMART Goals * To truly learn what makes you special and how to articulate that in your marketing * Build audience avatars so that you know exactly whom you are talking to with your marketing * Build subjects of influence, the topics that you talk about with authority and that your prospects want to hear about * Become skilled in producing content and attracting customers * Build a content strategy that will drive a business * Complete a marketing strategy, that will be the foundation for growth moving forward  Benefits of the course  * You will enhance your marketing success by targeting potential customers more effectively * You will improve efficiency and acquire new customers at a cheaper rate * Come away with a marketing strategy template that will become your bible moving forward * Better select and instruct any agencies or contractors you use in the future * You will have a content library of ideas that will fuel you for at least 6 months to come * Help manage internal staff or external suppliers with clear objectives to help them deliver results * Increase leads, which ultimately converts to more customers, thus increasing revenues * Marketing efficiency, therefore saving money and also time, which can then be used to focus on other parts of the business

Funding Option

Funding Eligibility

Skill Price ex VAT (£)

Skill Length

Skill Level

Skill Timings

Delivery Method

Skill Eligibility (Prerequisites for skill/software requirements)

Last Application Date

Skill Enrolment

Skill Status

Skill Enquiry Details

First Name

Last Name

Telephone

Postcode

Are you a company owner or senior decision maker?

NoYes

No. of Delegates

What is your company name?

Would you like to explore skills support for your organisation through GM Business Growth Hub?

NoYes

I accept the Terms and Conditions and Privacy Policy

NoYes

Skill