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Skill Overview

You’ve got about 9 seconds to grab your customer’s attention. That’s how long it takes to tie one shoelace or spread jam on your toast.

So, you need to carefully cherry-pick your words. No mumbo jumbo, just plain and efficient talk. Using words that everyone can relate to and understand.

Do you want your customers to take action? We’ll teach you how to write to bring them in and hear you out. Join our lunchtime copywriting workshops where you’ll learn and practice your new skills.

Learning Objectives

Come join our 3 lunchtime copywriting and content design workshops. These are some of the topics we cover.
 
Week 1:
Find your original tone of voice
Make your brand stand out
POV, point of view, and how to use it
Week 2:
Use the magic of plain talk
Readability: write short, succinct and efficiently
Accessibility: write for everyone’s need
Week 3:
Frontloading and active versus passive voice
The best theories to give the right results
When words are not enough

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