Skip to main content
Toggle navigation
SIGN IN
REGISTER
You’re offline. This is a read only version of the page.
Skill Details
Essential Skill Information
View Skill (Open Access)
Skill Details
Skill Name
*
*
Skill Category
*
Business
Children & Education
Communication
Construction & Trade Skills
Creative Skills
Customer Services
Digital & AI
Events & Security
Finance & Accounting
Functional Skills
GDPR & Cyber-Security
HR
Health & Beauty
Health & Safety
Health & Social Care
Hospitality & Catering
IT & Admin
Leadership & Management
Legal, Quality & Assurance
Manufacturing & Engineering
Project Management
Sales & Marketing
Sustainability
Transport & Logistics
Wellbeing
Is Accredited
*
Is Accredited
No
Is Accredited
Yes
Is Apprenticeship
*
Is Apprenticeship
No
Is Apprenticeship
Yes
Skill Overview
*
*
Learn the fundamentals of good copywriting with our 5-week online course. You'll gain an understanding how to research, write and promote compelling copy that is designed to drive your target audience to take action. You'll come away armed with practical tips and best practice examples to help improve your marketing copy.
Learning Objectives
*
*
The course will cover a range of topics including: Copywriting in the commercial context and understanding different copywriting styles. Developing a business-focused process for copywriting, including writing briefs, drafts, reviewing and proof reading. Researching and planning copy - knowing your product/service, translating features into benefits and understanding tone. Writing your copy - advice on headings, structure, call-to-action Promoting your copy - understanding how to distribute copy through different digital channels.
Funding Option
*
Fully funded
Part funded / Co-invested
Commercial
Funding Eligibility
*
Skill Price ex VAT (£)
*
*
Skill Length
*
1 Hour or less
1 Day or Less
2 Days to 1 Week
2 to 6 Weeks
7 Weeks +
Skill Level
*
Beginner
Intermediate
Advanced
Skill Timings
*
Course is delivered anytime between Mon-Fri 9am-5pm
Evening
Weekend
Flexible
Delivery Method
*
Physical location
eLearning
Virtual classroom
Blended
Flexible
Skill Eligibility (Prerequisites for skill/software requirements)
*
Last Application Date
*
Skill Enrolment
*
Weekly
Monthly
Based on Demand
Skill Status
Pending
Live
Rejected
Finished
Skill Enquiry Details
First Name
*
*
Last Name
*
*
Email
*
*
*
Telephone
*
*
Postcode
*
*
Are you a company owner or senior decision maker?
*
Are you a company owner or senior decision maker?
No
Are you a company owner or senior decision maker?
Yes
No. of Delegates
*
*
What is your company name?
*
Would you like to explore skills support for your organisation through GM Business Growth Hub?
Would you like to explore skills support for your organisation through GM Business Growth Hub?
No
Would you like to explore skills support for your organisation through GM Business Growth Hub?
Yes
I accept the Terms and Conditions and Privacy Policy
*
I accept the Terms and Conditions and Privacy Policy
No
I accept the Terms and Conditions and Privacy Policy
Yes
Skill
*
Clear lookup field
Launch lookup modal
Lookup records
×
Close
We're sorry, an error has occurred.
There are no records to display.
You don't have permissions to view these records.
Error completing request.
Loading...
Error
×
Close
We're sorry, an error has occurred.
