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Skill Details
Essential Skill Information
View Skill (Open Access)
Skill Details
Skill Name
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Skill Category
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Creative Skills
Health and Beauty
Business
Children and Education
Communication Skills
Construction & Trade Skills
Customer Services
Manufacturing & Engineering
Events and Security
Finance & Accounting
Functional Skills
GDPR and Data Protection
Green Skills
Health and Safety
Health and Social Care
Health and Wellbeing
Hospitality and Catering
Human Resources
IT & Computer Skills
Leadership and Management
Office Management and Administration
Project Management
Legal, Quality & Assurance
Sales and Marketing
Transport and Logistics
Is Accredited
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Is Accredited
No
Is Accredited
Yes
Is Apprenticeship
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Is Apprenticeship
No
Is Apprenticeship
Yes
Skill Overview
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Learn the fundamentals of good copywriting with our 5-week online course. You'll gain an understanding how to research, write and promote compelling copy that is designed to drive your target audience to take action. You'll come away armed with practical tips and best practice examples to help improve your marketing copy.
Learning Objectives
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The course will cover a range of topics including: Copywriting in the commercial context and understanding different copywriting styles. Developing a business-focused process for copywriting, including writing briefs, drafts, reviewing and proof reading. Researching and planning copy - knowing your product/service, translating features into benefits and understanding tone. Writing your copy - advice on headings, structure, call-to-action Promoting your copy - understanding how to distribute copy through different digital channels.
Funding Option
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Fully funded
Part funded / Co-invested
Commercial
Funding Eligibility
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Skill Price ex VAT (£)
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Skill Length
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1 Hour or less
1 Day or Less
2 Days to 1 Week
2 to 6 Weeks
7 Weeks +
Skill Level
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Beginner
Intermediate
Advanced
Skill Timings
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Course is delivered anytime between Mon-Fri 9am-5pm
Evening
Weekend
Flexible
Delivery Method
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Physical location
eLearning
Virtual classroom
Blended
Flexible
Skill Eligibility (Prerequisites for skill/software requirements)
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Last Application Date
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Skill Enrolment
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Weekly
Monthly
Based on Demand
Skill Status
Pending
Live
Rejected
Finished
Skill Enquiry Details
First Name
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Last Name
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Email
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Telephone
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Postcode
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Are you a company owner or senior decision maker?
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Are you a company owner or senior decision maker?
No
Are you a company owner or senior decision maker?
Yes
No. of Delegates
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What is your company name?
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Would you like to explore skills support for your organisation through GM Business Growth Hub?
Would you like to explore skills support for your organisation through GM Business Growth Hub?
No
Would you like to explore skills support for your organisation through GM Business Growth Hub?
Yes
I accept the Terms and Conditions and Privacy Policy
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I accept the Terms and Conditions and Privacy Policy
No
I accept the Terms and Conditions and Privacy Policy
Yes
Skill
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