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Skill Details

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Skill Overview

A true understanding of Google Analytics will help dramatically with your knowledge of what digital content your users engage with most and what web pages and app features provide the best results. It will help you to know who your audiences are, where your web traffic comes from and whether your online campaigns are delivering the results you expect. This one day, hands on course is designed for those with no previous experience of Google Analytics or those with experience of Universal Analytics and who now want to upgrade to GA4 and gain thorough knowledge of what GA4 can do and how it differs from prior versions. Topics covered include Introduction, the GA4 data model, the interface, Understanding the data, Reporting in GA4, How users engage with your content and Analysis techniques.

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
•	Sessions can be run online or in person, on your site or at our London training centre.
•	We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
•	Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
•	We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £525 + VAT.

Learning Objectives

Course Outline

Introduction
•	Logging into GA
•	About accounts, properties and views (profiles)
•	User roles and user settings

The GA4 data model
•	Set up options in GA4
•	Tracking a more holistic digital space in GA4
•	The primary metrics in GA4
•	GA4 vs Universal Analytics (gtag.js)
•	What is an event?
•	Primary events in GA4
•	Custom/secondary events in GA4
•	Cookies, GDPR and Google Analytics
•	Users and cross device tracking

The interface
•	The GA4 interface
•	The date range controller
•	The home screen and insights
•	Reports
•	Exploration and analysis
•	Configuration
•	Admininstration

Understanding the data
•	Metrics vs Dimensions
•	Page views, sessions, users, time and bounce rates
•	How accurate is the key data
•	Definition of "not set", "not provided" and "other"
•	Default vs. custom data gathering

Reporting in GA4
•	Real-time reports
•	Lifecycle reports
•	User reports
•	Custom reports

How users engage with your content
•	Overview of URLs and content drill down
•	Using page titles instead of URLs
•	Finding specific pages or screens
•	Other events and actions that users complete

Analysis techniques (Exploration)
•	Using and creating comparisons
•	Using different chart types and visualisations
•	Working with secondary dimensions
•	Using more advanced search filters
•	Filtering and segmenting reports
•	User and event flows (user journeys)
•	Exporting, saving and sharing reports
•	The GA4 library and report templates

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Learners will require access to a laptop with an internet connection and access to the relevant software to enrol on this course.

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