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Skill Overview

Designed for marketers working in more senior roles, the CIM Diploma in Professional & Digital Marketing will help you to build necessary skills to progress you career as a Marketing Manager. This qualification will help you to develop a strategic mindset, understand the latest marketing thinking and enhance your capabilities as a marketing leader.

The CIM Level 6 Diploma takes approximately 12 months to complete and is equivalent to an undergraduate degree. If you choose to undertake one additional module, you can gain the CIM Extended Diploma in Professional & Digital Marketing.

While studying the CIM Diploma, you will also gain free access to our Marketing Gateway Programme. This is a supplementary course that covers basic marketing theory to support you in revising the essentials before commencing your studies.

Learning Objectives

To gain the CIM Level 6 Diploma, you will need to complete four modules. There are two route you can take to completing your qualification, depending on the combination of modules you choose.

CIM Diploma Route

Strategy and Planning (mandatory module)

The Strategy and Planning module is designed to develop your strategic thinking, giving you the skills to create comprehensive marketing plans to successfully support strategic organisational goals.

Societal Impact (elective module)

The Societal Impact module focuses on understanding sustainability and its role in organisational change. You will be able to align marketing strategies with long-term sustainability goals, engaging stakeholders for action.

Commercial Intelligence (elective module)

Commercial Intelligence will teach you how to interpret and apply data for strategic decision-making in competitive markets. The module will give you the skills to be able to analyse commercial data to enhance marketing strategies and deliver ROI .

Content Strategy (elective module)

This module takes a strategic view to content marketing and its fundamental importance in building trust, relationships and delivering conversions. You will learn how to create an effective content strategy and successfully manage its implementation.

Brand Proposition (elective module)

The Brand Proposition module explores how marketers can be the driving force behind brand strategy development. You will gain the skills to be able to create a unique brand proposition in increasing competitive markets as well as how to successfully manage a brand.

Customer Journey Optimisation (elective module)

This module will provide you with the necessary skills to be able to analyse various touchpoints within a customer journey, to deliver improvements in conversions and customer satisfaction.

Ai in Marketing (elective module)

This module explores the key concepts of AI, including the role of data and machine learning. You will learn about the application of different AI tools and how to integrate them within a marketing strategy.

Ecommerce (elective module)

This module provides the knowledge and skills to develop a successful ecommerce proposition. You will learn about ecommerce website best practice as well as how to build a suitable inbound marketing strategy.

Social Media Management (elective module)

This module will enable you to build a successful social media strategy and effectively manage social media channels and communities to drive audience engagement.

SEO & Paid Search Management (elective module)

The module will provide you with the knowledge and skills to design an effective search strategy to support an organisation’s wider marketing goals. You will learn how to apply various SEO and paid search best practice to improve search engine visibility.

To gain the Extended Diploma in Professional & Digital Marketing, you will need to complete a fifth module of your choice. You will receive a 10% discount on this additional module.

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The Diploma in Professional Marketing is a Level 6 qualification equivalent to an undergraduate degree. Most students who study at this level are graduates, have a degree equivalent qualification, or have completed the CIM Level 4 Certificate in Professional Marketing.

You will also find it useful to have a minimum of 2 years’ marketing experience and to be currently working within a marketing role.

If you have not studied marketing previously or you would like to update your understanding of basic marketing theory, we offer our free Marketing Gateway Programme to help you revise the essentials.

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