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Skill Overview

Ready to take your digital marketing skills from beginner to boss level? This workshop builds on an established marketing foundation, diving deeper into strategic implementation.

Who’s this for?

This workshop is designed for those who have already taken Make Stuff’s Introduction to Digital Marketing
Anyone with a foundation in digital marketing who wants to expand their skillset
Ages 18 and over

Location:

Profolk Bank Chambers, Bank Chambers
Stockport
Stockport
SK1 1AR

Additional Information:

Light refreshments will be provided.

Learning Objectives

You'll learn how to:

Develop a comprehensive digital marketing plan that aligns with your business goals and targets the right audience
Refine your brand identity and ensure consistent messaging across all digital channels
Optimise your website's content and structure to rank higher in search engine results
Leverage Google Local to attract nearby customers searching for your products or services
Learn how to use analytics to measure your campaign success and make data-driven decisions
Explore advanced strategies for managing social media platforms, including effective hashtag utilisation, in-depth analytics to understand your audience, and techniques to boost engagement

Project: 

Campaign Creation & Social Media Buzz

Put your newfound knowledge into action! You'll develop a complete digital marketing campaign for a specific scenario. The project culminates in crafting a compelling social media post to promote an event, showcasing your understanding of audience targeting, message crafting, and platform optimisation.

By the end of this workshop, you'll have a strategic toolkit and sufficient practical skills to create and execute impactful digital marketing campaigns which drive real results for your brand.

Funding Option

Funding Eligibility

Tickets cost £3. After the event, you can choose to be refunded or donate your ticket to MadLab CIC to support future community-led events. Refunds will be processed within seven working days. If you cannot afford a ticket, please make an enquiry and we will be in touch.

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