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Skill Details

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Skill Overview

Free to GM Residents aged 19+.  CPD Certified. This social media marketing training course includes eight bitesize modules, which cover all the basics of the most popular social media platforms including Facebook, X (formerly Twitter) and LinkedIn.   

Social media is one of the biggest marketing tools an organisation can adopt, with many companies basing their entire marketing strategy around social media activity.  

In the UK over 40 million people use Facebook and, globally, Facebook has over 60 million active business pages. It is crucial, then, for businesses to develop an online presence. A strong social media presence is attractive to customers and it helps distinguish a company as trustworthy. This is vital, especially for smaller companies hoping to build a customer base.  

This social media marketing training course includes eight bitesize modules, which cover all the basics of the most popular social media platforms including Facebook, X and LinkedIn.  It will help you understand how social media can boost your business's online presence, reach and attract new customers, and communicate with your customer base directly through news and offers.

Learning Objectives

Understand the importance of social media for business   Create social media accounts and understand what key information they should have on their pages   Recognise what impact a social media campaign will have on your business and how to implement one

Funding Option

Funding Eligibility

GM Resident, aged over 19 as of 31st August 2024, UK resident for 3 years for purposes other than study if being funded.

Skill Price ex VAT (£)

Skill Length

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Skill Eligibility (Prerequisites for skill/software requirements)

Eligibility 19 plus and live in GM Target Audience   Roles including:   Those with little or no prior experience in digital business and marketing and who wish to develop their knowledge of social media and how best to use it to market their business   Training providers who deliver face-to-face training in digital skills and wish to offer a blended programme   Individuals who wish to upskill and develop their social media techniques   Businesses who wish to increase social media skills in-house    Entry Requirements   There are no specific entry requirements for this course.

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