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Skill Details

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Is Accredited

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Is Apprenticeship

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Skill Overview

The Community Activator Coach Apprenticeship promotes, delivers and coaches fun, inclusive and engaging activities that help whole communities to change their behaviour and adopt and keep a physically active lifestyle. The aim of the qualification is to create a positive role model who builds a good rapport with customers – especially those who are young, inactive, or from low-income and marginalised communities. Learners will work alongside youth workers, the police, and community safety agencies to make neighbourhoods safer, as well as working alongside health workers to make residents fitter and healthier.

When competent, learners will be experienced working with a range of different communities and with a variety of customers, most of whom will be defined as inactive, sedentary or not doing enough physical activity in their lives. They will also have the knowledge, skills and behaviours to make communities and lives better through physical activity, organised play, and sport. The occupation exists within the sport for development sector that plays an important role in improving the health of the nation.

Learning Objectives

Planning and adapting sessions and activities that respond to customer feedback and encourage customers to develop a lifelong activity habit.
Coaching or leading pre-planned sport or physical activity sessions that are attractive to the target audience(s) and develop motivational relationships with customers.
Promoting a physical activity offer, (including but not exclusively) organised play and sport in the community which supports individuals on their behaviour change journey.
Working collaboratively with sports clubs and other community assets – including volunteers, public services, youth workers, the police and community champions.
Supporting customers to co-produce rewarding volunteering opportunities.
Supporting families to participate together in sport and physical activity.
Working effectively with customer insight to overcome individual, community and societal barriers to participation in physical activity and sport.
Contributing to the employer’s design of activities and services and practising the employer’s organisation’s values, policies and procedures.
Contributing to teams that deliver community events and festivals.
Supporting organisations to evaluate, develop and promote sessions and other opportunities such as outdoor group exercise and informal social play.
Maintaining personal safety and wellbeing, as well as that of customers.
Managing disruptive behaviours from individuals within the group setting.
Encouraging customers to be regularly active – both formally and informally – within sports clubs or leisure facilities including open-space.
Effectively using social media and technology, appropriately, to deliver targeted messages to identified customer groups for example children, teenagers, adults and older adults.
Effectively monitor and evaluate activities, sessions and projects using technology platforms to maintain accurate records and produce timely reports.

Funding Option

Funding Eligibility

This opportunity is only available to business owners, managers and team leaders looking to upskill their staff. If you are unemployed or exploring new career options, you can start your apprenticeship journey by sending your CV to: info@360apprenticeships.co.uk

For apprentices aged 16-21 the training costs are fully funded by the government. For apprentices aged over 21, there is a 5% co-investment which would be paid by the employer. Alternatively, the training costs can be covered by utilising the Apprenticeship Levy Fund.

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