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Skill Overview

In today’s fast-paced business environment, content marketing bridges the gap between brands and their audiences, by capturing attention and fostering trust. The CIM Specialist Digital Award in Content Strategy will enable you to develop a targeted and strategic approach to content planning and creation. You will learn how to align your content strategy with wider business goals, as well as how to successfully distribute content and how to write effective copy.

As a Level 6 qualification, the Specialist Digital Award is aimed at marketing managers or those in supervisory roles. The CIM Award in Content Strategy can be studied as part of the CIM Diploma in Digital Marketing. You can complete any two awards to be exempt from the Digital Customer Experience module.

Learning Objectives

The CIM Specialist Digital Award in Content Strategy will enable you to create a successful content strategy that aligns with your business and marketing goals. You will learn the key aspects of content planning, including audience personas, content pillars, distribution planning and content scheduling. You’ll understand how to select the right content formats for your audience and how to effective create copy that converts.

The Award in Content Strategy is assessed by a 90 minute multiple choice exam.

CIM Specialist Digital Awards can be studied as part of the CIM Diploma in Digital Marketing. Complete any two awards to be exempt from the Digital Customer Experience module.

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The Level 6 Specialist Digital Award is a degree level qualification, designed for those in marketing management roles who wish to enhance their strategic understanding of digital disciplines.

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