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Skill Overview

Marketing is vital to all businesses. A Marketing Manager is responsible for the marketing activities and strategy of their organisation. From overseeing the marketing budget, planning and implementing campaigns to tracking their success and reporting back to senior management. They have a strategic focus, ensuring that marketing activities align with brand guidelines and shape business needs and objectives and deliver a return on investment.
The role can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. In-depth experience of marketing as well as great communication skills, high levels of creativity and the confidence to manage a team of marketers are required.

Learning Objectives

Lead and implement a clear marketing plan and strategy, linked to business requirements to sustain a marketing advantage
Develop effective marketing campaigns and channels, assessing their features and benefits to best meet business requirements and customer needs
Develop detailed integrated marketing plans for all products/ services using offline and digital media tools  - works with marketing team/ specialist agencies to do this
Influence, negotiate and persuade at senior level collaborating with a wide range of stakeholders internally and externally to gain support/backing for marketing delivery
Act as a consultant, providing professional marketing advice to stakeholders around the business or to external clients as relevant
Present complex information in an understandable and stimulating way whether through effective verbal presentation or creative written copy
Oversee, manage and approve key marketing activities/projects
Deliver measurable marketing outcomes against key performance indicators and identify and drive continuous improvement, challenging existing processes and procedures where needed
Effectively plan and manage the marketing budget, to deliver on strategic objectives, and evaluate and justify return on marketing investment
Effectively engage, negotiate and manage third party suppliers and internal stakeholders
Effectively evaluate marketing activities using measurement data and analytics to identify relevant key performance indicators (KPI) and return on marketing investment (ROI) in order to meet business objectives
Assimilate and analyse complex data and information from a range of sources to evolve, lead and plan marketing activities
Seek out opportunities to increase income generation and gain new business e.g. new products, markets and services as relevant
Construct a robust buness case in support of marketing activities/plans
Effectively manage and develop stakeholder relationships at senior level
Assess business risks and reputational impacts of marketing activities
Inspire and motivate internally and externally to deliver marketing plans effectively, acting as a role-model for marketing best practice and taking responsibility for improving their own and the teams and/or stakeholder performance, as relevant
Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, inform search engine marketing, produce reports and deliver copy
Actively interrogate systems and information sources to make judgements on when to introduce new ways of working/identify new systems/processes to improve marketing activities or address those new requirements and /or marketing trends

Funding Option

Funding Eligibility

This opportunity is only available to business owners, managers and team leaders looking to upskill their staff. If you are unemployed or exploring new career options, you can start your apprenticeship journey by sending your CV to: info@360apprenticeships.co.uk

For apprentices aged 16-21 the training costs are fully funded by the government. For apprentices aged over 21, there is a 5% co-investment which would be paid by the employer. Alternatively, the training costs can be covered by utilising the Apprenticeship Levy Fund.

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