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Skill Overview

As it's developed over the years, digital marketing has become more competitive and complex, but to generate sales for your business, it needs to be done well- this is possible for businesses of any size, it just requires the careful thought and design.   This free introduction to digital marketing management is designed to give you a better understanding of what you need to know about digital marketing, as well as insight into some of the aspects you need to be managing to create more sales.

Learning Objectives

The learning objectives of the course are: - Understanding why digital marketing is important. - Learning what makes digital marketing an interconnected system? - Looking at why you need to have a clearly defined marketing funnel. - Help with defining the profile of the customers who will buy from you. - Identifying the right marketing activity for each stage of the funnel. - Developing an implementation plan.  Once you have worked through the course you will be confident in using digital marketing to drive sales in your business.

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