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Skill Details
Essential Skill Information
View Skill (Open Access)
Skill Details
Skill Name
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Skill Category
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Creative Skills
Health and Beauty
Business
Children and Education
Communication Skills
Construction & Trade Skills
Customer Services
Manufacturing & Engineering
Events and Security
Finance & Accounting
Functional Skills
GDPR and Data Protection
Green Skills
Health and Safety
Health and Social Care
Health and Wellbeing
Hospitality and Catering
Human Resources
IT & Computer Skills
Leadership and Management
Office Management and Administration
Project Management
Legal, Quality & Assurance
Sales and Marketing
Transport and Logistics
Is Accredited
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Is Accredited
No
Is Accredited
Yes
Is Apprenticeship
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Is Apprenticeship
No
Is Apprenticeship
Yes
Skill Overview
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This course is for people who are responsible for the marketing in a business and who want a basic understanding of how to develop your own marketing strategy. At KUB, we understand the many challenges that marketing throws at you and the sense of frustration many of us experience when trying to figure out what's going to work for our business and what isn't. Here's the problem. Some of the techniques that worked just a few years ago are no longer relevant. That means many marketing activities still in practice today simply aren't going to get your business the sales you are looking for. However, when you align the correct strategy with implementation, the results begin to speak for themselves.
Learning Objectives
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The learning objectives for the course are: - What is a marketing strategy? - What is going to impact your marketing strategy? - What is your strategy going to be? - Who are you selling to and what do they really want? - How to develop a value proposition - Capturing your story and developing your message - The customer journey - Marketing templates for different business models By the end of the course, you will have learnt what you need to do in order to develop a marketing strategy. There are actions after each section for you to complete so that by the end of the course you should be developed a coherent marketing strategy and know what you need to do in order to implement it and help you grow your sales.
Funding Option
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Fully funded
Part funded / Co-invested
Commercial
Funding Eligibility
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Skill Price ex VAT (£)
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Skill Length
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1 Hour or less
1 Day or Less
2 Days to 1 Week
2 to 6 Weeks
7 Weeks +
Skill Level
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Beginner
Intermediate
Advanced
Skill Timings
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Course is delivered anytime between Mon-Fri 9am-5pm
Evening
Weekend
Flexible
Delivery Method
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Physical location
eLearning
Virtual classroom
Blended
Flexible
Skill Eligibility (Prerequisites for skill/software requirements)
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Last Application Date
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Skill Enrolment
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Weekly
Monthly
Based on Demand
Skill Status
Pending
Live
Rejected
Finished
Skill Enquiry Details
First Name
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Last Name
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Email
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Telephone
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Postcode
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Are you a company owner or senior decision maker?
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Are you a company owner or senior decision maker?
No
Are you a company owner or senior decision maker?
Yes
No. of Delegates
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What is your company name?
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Would you like to explore skills support for your organisation through GM Business Growth Hub?
Would you like to explore skills support for your organisation through GM Business Growth Hub?
No
Would you like to explore skills support for your organisation through GM Business Growth Hub?
Yes
I accept the Terms and Conditions and Privacy Policy
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I accept the Terms and Conditions and Privacy Policy
No
I accept the Terms and Conditions and Privacy Policy
Yes
Skill
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