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Skill Details

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Skill Overview

You will work one to one with your very own marketing strategist that is an experienced and qualified marketing professional. Together you will create essential, long-term, marketing foundations to get inbound enquiries every month with a bespoke Simple Marketing Strategy unique to the business.  Suitable for: start-up businesses within their first 3 to 5 years. The simple marketing strategy is based on 4 years of working with start-ups and is aimed at overcoming challenges around time, costs and understanding marketing confidently.  The aim of this programme is simple and sustainable marketing for business growth (increased revenue and profits) to take your business to the next level, with ease, in a focused, confident, and consistent way.   You will work one to one with your very own marketing strategist that is an experienced and qualified marketing professional. Together you will create essential, long-term, marketing foundations to get inbound enquiries every month.  Delivered by: Boo! Marketing, strategy and planning experts for 26 years.   Aims: The simple strategy is geared towards sustainable business growth (increased revenue and profits) to take your business to the next level, with ease, in a focused, confident, and consistent way.

Learning Objectives

Fully interactive and developed to be enjoyable. This programme will give you complete marketing confidence in using the Simple Strategy. A real-long-term solution for your business.   You will get clear on:  * Your vision, mission, purpose, and values in simple terms.  * Your primary focus, strengths, market opportunities.  * Your ideal customers, where they are, what they need help with and the solution you provide.  * You will develop key marketing messages that are unique to your business and speak directly to your customer in their language. Your messages will help you standout and be known for what you do best to draw the more of the right customers towards you for profitable sales.  * The most suitable mix of marketing activities for you and your business on and offline, including key content, social media channels and what you need to be talking about in lots of different ways.  * The free and low-cost tools available to market your business such as Google Analytics, Google My Business, Canva, Mail Chimp, and SEO tools.  * Your place in your market to make your business brand standout and generate more sales enquiries.  * How you can continue to refine your marketing strategy yourself.   Upon completion you will have a long-term marketing strategy that will support your business for up to 3 years. This strategy equips you with the skills to build your brand and market your business in a way that achieves your goals. You will have complete confidence in your marketing and increase profits, whilst also saving yourself time and money.

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