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Skill Overview

• Do you know who your customers really are?

• How much they will spend on your product or service?

• Why they choose one over another? Why would they choose you over a competitor?

Having a great product isn't enough nowadays - every business needs to know about the attitudes, behaviours and beliefs of their target customers. You need to understand what matters to your customers. And what drives them to make choices and decisions that ultimately leads to sales and customer satisfaction.

Learning Objectives

At this workshop you will learn how to access market research and other resources that can help you find the answers to all these questions and more - and it’s all been funded for you!

We'll also show you how to find suppliers, marketing and sales leads and consider who is best to trade with. Learn how to use the Business & IP Centre Manchester’s collection of UK and global business databases (including market research and company and financial information) to:

• assess market potential

• develop a viable business plan,

• upskill you to ‘know your market’.

Funding Option

Funding Eligibility

This workshop is part of our Build A Business in GM Libraries programme, funded by the UK Shared Prosperity Fund.
To be eligible to attend this workshop you must either:

Own a small business (including sole traders and microbusinesses) OR
You are thinking of starting a business or have a business idea you want to develop

You or your business also needs to have a postcode within one of the following Greater Manchester authorities:
Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside, Trafford or Wigan.

Find out more at buildabusinessgm.org

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