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Skill Overview

This CPD-certified 3-week course is designed to provide recent graduates and aspiring marketers with a practical, mentor-led pathway into the world of marketing. Whether you’ve studied marketing or are simply curious about the industry, this accessible programme bridges the gap between academic theory and real-world application, helping you secure and succeed in your first marketing role.

The course begins with a comprehensive introduction to how marketing teams operate in different business environments, exploring both strategic functions and day-to-day activities. You’ll learn how to distinguish between “busy” and impactful marketing, understand common team structures, and explore the fundamentals of content, social, email, paid media, branding, and analytics.

Throughout the three weeks, you’ll be guided through walkthroughs and demonstrations of industry-standard tools, including Canva, Google Analytics, Meta Ads Manager, and LinkedIn, providing you with the practical understanding necessary to build your confidence and skill set. The final week is dedicated to employability, with direct support from Frances & Kevin to help you create a standout portfolio, CV, and LinkedIn profile that attracts hiring managers.

By the end of this course, you’ll walk away with the practical tools, industry insight, and job-ready assets to kickstart your career in marketing.

Learning Objectives

Week 1
• Introduction to Marketing
• What is marketing in today’s business world?
• Key differences between small vs. large marketing teams
• Overview of common marketing roles & responsibilities
• The customer journey: awareness to conversion
• Busy vs. effective marketing: spotting the difference
• Understanding in-house, agency, and freelance roles
• Introduction to core marketing channels:
  Organic (SEO)
  Paid 
  AI
  Owned
• Real-world marketing team structures
• Sector-specific marketing (e.g. education, property, training)
• Q&A + Reflections

Week 2
• Marketing Tools, Channels & Campaigns
• Creating branded content
• Social Media 101: platforms, scheduling, engagement
• Content marketing fundamentals 
  Blogs, Video, Visuals, etc
• Email marketing basics and campaign examples
• Paid media introduction: Meta Ads & Google Ads
• Analytics & reporting tools: GA4, Looker Studio, UTM tracking
• Branding: brand voice, tone, consistency
• Campaign planning: goals, KPIs, and tracking
• Essential marketing tools stack (Trello, Mailchimp, etc.)
• Q&A + Mini Project Brief

Week 3
• Getting Hired & Building Your Brand
• Building a standout CV for marketing roles
• How to tailor your application for different job types
• Creating a job-ready LinkedIn profile
• Building your first marketing portfolio (even without experience)
• Interview prep: questions, tasks, and how to stand out 
• Role types, salary expectations, and career progression
• What hiring managers look for in junior marketers
• Common job descriptions decoded: what they mean
• Finalising your personal career roadmap
• Q&A + Portfolio Showcase
• Your First Marketing Role: Graduate Marketing Starter

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