Skill Details

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Skill Details

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Skill Overview

Copywriting for SEO is the art of crafting content that ranks well in search engines, while engaging and informing your audience. The goal is to write content that not only appeals to your target readers but also satisfies search engine algorithms, improving your site's visibility for key search queries. Effective SEO copywriting strikes a balance between readability, keyword optimisation and user intent, ultimately driving more relevant traffic to your website.

Our course will guide you through the best practices for creating SEO-friendly content that ranks highly in search engine results. You'll learn how to seamlessly integrate keywords, enhance on-page SEO and write compelling copy that converts. After completing the course, you'll be able to write content that improves your website's search engine rankings and attracts qualified visitors.

Topics covered include Introduction, The SEO copywriting process, Keyword research, the Anatomy of SEO copy and Enhancements to focus on.

Booking a private training session allows you to focus on your exact needs on dates that work best for you or your team.
•	Sessions can be run online or in person, on your site or at our London training centre.
•	We manage training for many of the UK’s largest companies, taking care of all the admin, working with you to ensure the perfect course.
•	Our expert trainers will first understand your requirements and then tailor each session to your exact specification.
•	We offer a free consultation service to work out every detail of your course.
Prices for bespoke sessions with our expert trainers start at £595 + VAT for the first person, plus £150 per additional person, per day.

Learning Objectives

Introduction
•	How content fits in to the SEO picture
•	Understanding the importance of content for SEO
•	How Google understands text

The SEO copywriting process
•	Knowing your audience and therefore how and what to write
•	The overall structure of your content
•	Techniques to keep your users engaged

Keyword research
•	An introduction to the process
•	Differentiating between primary and secondary keywords
•	Long tail and short tail keywords
•	The importance of researching and the best tools to use

Anatomy of SEO copy
•	Placement and density
•	Different types of embedded links and how to best use them 
•	Headlines, other headings and tags
•	Number of keywords used
•	Overall dos and don'ts of SEO

Enhancements to focus on
•	Keeping your writing style optimised for tone and fluency
•	How to best incorporate your favourite keywords and how to avoid over-using them
•	Adjusting voice for different purposes and platforms

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Skill Eligibility (Prerequisites for skill/software requirements)

A basic understanding of copywriting, digital marketing and Search Engine Optimisation (SEO). Learners will require access to a laptop with an internet connection and access to the relevant software to enrol on this course.

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