Skill Details

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Skill Details

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Is Apprenticeship

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Skill Overview

This is a short course that introduces learners to the practical use of Artificial Intelligence (AI) in business and marketing contexts. 
Over four hours, learners will explore the foundations of AI in marketing, experiment with tools such as ChatGPT and Canva AI, and develop skills in prompt engineering for mass content creation.

The course is designed to give learners hands-on experience with emerging technologies that are reshaping how businesses communicate, analyse, and engage with audiences. Learners will gain practical digital marketing skills while embedding English, maths, and IT competencies. Ethical considerations, safeguarding, British Values, and equality and diversity are integrated throughout to ensure safe, inclusive, and responsible use of AI in the workplace.

Benefits to Employee:

- Immediate workplace impact – Apply AI tools directly to current marketing and communications tasks.
- Improved productivity – Create content faster and more efficiently using AI.
- Stronger digital capability – Build confidence using AI tools already shaping modern workplaces.
- Better quality outputs – Use prompt engineering to produce clearer, more consistent content.
- Responsible AI use – Understand ethical, inclusive, and safe use of AI at work.

Benefits to Employer:

- Increased productivity – Staff create marketing and communications content more quickly using AI tools.
- Immediate return on investment – Skills are applied straight away to live business tasks.
- Stronger digital capability – Supports workforce upskilling and AI adoption with minimal disruption.
- Improved quality and consistency – Prompt-led content aligns more closely with brand and messaging.
- Reduced risk – Employees understand ethical, compliant, and responsible use of AI.

Details of Delivery:

• Total number of hours: 4 hours
• Delivery pattern: Delivered in one full day - AM/PM
• Customisation options: The course can be tailored to suit specific industry or company needs, with a minimum of 5 participants per group.

Learning Objectives

•	Understand AI in marketing.
•	Understand marketing data and systems from current and evolving digital tools.
•	Be able to implement safe practices when using AI tools and digital platforms.
•	Understand current legal and ethical requirements, including data protection laws and responsible AI usage.

Funding Option

Funding Eligibility

This course is part of our Skills Development Service.

To be eligible for this training, you must be:

•	19 years old or over 
•	Employed, volunteering or an unpaid worker.
•	Have the right to live and work in the UK. 
•	You must not already have achieved a level 2 qualification, in this subject, in the last 3 years.

This support is available for those living in Greater Manchester or one of the neighbouring areas. These include parts of Lancashire, Derbyshire, Merseyside, West Yorkshire, and Cheshire – your eligibility will be checked by one of our Skills Coaches.

Skill Price ex VAT (£)

Skill Length

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Skill Eligibility (Prerequisites for skill/software requirements)

- Access to a modern web browser (e.g. Chrome, Edge, or Firefox)

- Ability to create or access a free ChatGPT account (or equivalent AI text tool)

- Ability to create or access a free Canva account (or Canva AI via an existing work account)

- Basic familiarity with cloud-based tools (logging in, saving, downloading, and sharing files)

- Email access for account setup and course communications

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