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Skill Details

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Skill Overview

A workshop with a marketing strategist that provides essential, long-term, marketing foundations to get inbound enquiries every month with a bespoke 5-Step Marketing Strategy unique to your business.  Suitable for: start-up businesses within their first 3 to 5 years. The simple strategy is based on 4 years of working with start-up businesses and is aimed at overcoming challenges around time, costs and understanding marketing confidently.

Learning Objectives

What does the client get? * A bespoke simple marketing strategy that includes business strategy and touches on business development and sales. * A review of their current situation, challenges, goals, and requirements to ensure these are addressed through the strategy. * A business vision, 12-month goals and values in simple terms. * They will understand the primary focus, strengths, market opportunities, as well as unique selling point/differentiation. * Know who their ideal customers are, where they are, what they need help with, and the solution they provide. * Key marketing messages unique to their business to speak directly to their customers in their language. These messages will help them to standout and be known for what they do best, drawing more of the right customers towards them for profitable sales. * Their place in their market to make their business brand standout/differentiate and generate more sales enquiries. * Guidance on how they can continue to refine the marketing strategy themselves.  SMART Outcomes Upon completion of this workshop, the client will have a long-term marketing strategy that will support their business for up to 3 years in achieving its goals.   The simple marketing strategy equips the client with the skills to build their brand and market their business in a way that achieves their goals. They will have complete confidence in their marketing to increase profits, whilst also saving themselves time and money.  The strategy is developed in line with what is unique about the business and the goals it wants to achieve. This places the business in a position of strength to move forward with confidence, always setting itself apart from the competition to the point where they are not competition.

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