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Skill Overview

Video content is becoming increasingly more important in marketing. However, for many it can be expensive and so people shy a way from it.  This free course on video marketing is designed to inspire you to do it yourself. In addition it gives top tips on how you can create your own video content as for many marketing channels, doing it yourself is far more authentic than getting the professionals in.

Learning Objectives

The learning objectives of the course are: - Learning what can be subjects make for good video content. - Getting some simple ideas & top tips on how to present. - Discovering what equipment you need and how to work within a budget. - Learning some low cost ways to edit your video so that you don't need a professional. - Finally, understanding how to publish your content.  Once you have worked through the course you will overcome your fear of video marketing and be ready to rise above the marketing noise and reach your audience as video is far more effective than images or the written word.

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