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Skill Details
Essential Skill Information
View Skill (Open Access)
Skill Details
Skill Name
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Skill Category
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Business
Children & Education
Communication
Construction & Trade Skills
Creative Skills
Customer Services
Digital & AI
Events & Security
Finance & Accounting
Functional Skills
GDPR & Cyber-Security
HR
Health & Beauty
Health & Safety
Health & Social Care
Hospitality & Catering
IT & Admin
Leadership & Management
Legal, Quality & Assurance
Manufacturing & Engineering
Project Management
Sales & Marketing
Sustainability
Transport & Logistics
Wellbeing
Is Accredited
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Is Accredited
No
Is Accredited
Yes
Is Apprenticeship
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Is Apprenticeship
No
Is Apprenticeship
Yes
Skill Overview
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The DMI Professional Diploma in Digital Marketing is the perfect fit if you’re looking for a practical, hands-on digital marketing course free from any lengthy assignments. By covering cutting-edge topics such as SEO, paid search, analytics and website optimisation, you’ll quickly enhance and expand your digital marketing skillset. The course is designed for a range of learners, from marketers looking to update their knowledge to recent graduates at the start of their career. You don’t even have to be in marketing to benefit from the DMI Pro; the topics covered will suit anyone aiming to execute a state-of-the art digital campaigns for their company.
Learning Objectives
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The DMI Professional Diploma in Digital Marketing is composed of 10 modules: Digital Marketing in the Era of AI This module will give you an understanding of the core concepts of digital marketing and AI. You will gain an overview of digital channels and media as well as how AI technology and AI tools are disrupting businesses today. Content Marketing In this module you will learn how to create and curate engaging content. You will explore how to best use the channels at your disposal and how to best distribute your content. Social Media Marketing This module explains to grow and engage with your community. You’ll learn how to create and optimise social media campaigns and how to utilise data-driven insights. Search Engine Optimisation (SEO) In this module you will cover how to use SEO to create more engagement and conversion. You will be able to optimise organic search ranking and measure SEO performance. Paid Search (PPC) and Display Advertising This module explores the fundamentals of paid search, as well as how to create campaigns with Google Ads, how to optimise campaigns and how to measure results. You will also explore the Google Display Network and how to use YouTube and display advertising to meet campaign goals. Email Marketing In this module you will discover the best tools and strategies to use in email marketing. You will learn how to design, automate and regulate email campaigns. Professional Skills for Digital Marketers This module focuses on the professional skills you need to succeed as a digital marketing in a constantly changing work environment. You will learn essential project and time management skills as well a show to adopt an innovative and agile mindset to elevate your career. Website Optimisation and Ecommerce This module evaluates the critical role of the buyer journey and UX for an effective website that engages the target audience and converts them. You will learn about best practice for ecommerce and how to drive success with a best-in-class customer service solution. Analytics with Google Analytics (GA4) In this module, you will gain the skills to create and configure a Google Analytics account, including setting goals, monitoring campaigns and analysing data. Digital Marketing Strategy This module compiles all your previous learning and explains how to produce an effective digital marketing strategy. You will learn how to set actionable objectives, as well as how to plan budgets, channels and media briefs. Assessment The DMI Pro is assessed by one online 2-hour exam. The pass mark is 60%.
Funding Option
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Fully funded
Part funded / Co-invested
Commercial
Funding Eligibility
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Skill Price ex VAT (£)
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Skill Length
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1 Hour or less
1 Day or Less
2 Days to 1 Week
2 to 6 Weeks
7 Weeks +
Skill Level
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Beginner
Intermediate
Advanced
Skill Timings
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Course is delivered anytime between Mon-Fri 9am-5pm
Evening
Weekend
Flexible
Delivery Method
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Physical location
eLearning
Virtual classroom
Blended
Flexible
Skill Eligibility (Prerequisites for skill/software requirements)
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The DMI Pro is aimed at marketing professionals or those who want to move into digital marketing, which includes: Marketers looking to upskill Recent graduates who want to move into digital marketing Entrepreneurs and small businesses owners There are no formal entry requirements for this course.
Last Application Date
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Skill Enrolment
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Weekly
Monthly
Based on Demand
Skill Status
Pending
Live
Rejected
Finished
Skill Enquiry Details
First Name
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Last Name
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Email
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Telephone
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Postcode
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Are you a company owner or senior decision maker?
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Are you a company owner or senior decision maker?
No
Are you a company owner or senior decision maker?
Yes
No. of Delegates
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What is your company name?
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Would you like to explore skills support for your organisation through GM Business Growth Hub?
Would you like to explore skills support for your organisation through GM Business Growth Hub?
No
Would you like to explore skills support for your organisation through GM Business Growth Hub?
Yes
I accept the Terms and Conditions and Privacy Policy
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I accept the Terms and Conditions and Privacy Policy
No
I accept the Terms and Conditions and Privacy Policy
Yes
Skill
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