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Skill Details

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Skill Overview

“Copywriting? How hard can it be? String some words together. Add potential SEO hits. Scribble a headline. Scatter buzz words. Pour in some info. Add more words, just in case. Job done.”

But that’s not the case. Copywriting is a company’s voice. It’s the art and science of creating the right content (it’s not always about words) to connect and make the audience get your brand.

This career-boosting introductory workshop is aimed at beginners and professionals alike. We’ll cover fundamental content writing techniques and how to stay clear of pitfalls.

Learning Objectives

The course will cover a range of topics, including:

Master the art of storytelling
Write short, succinct and efficiently
Place content right for best visibility
Avoid being ignored by using winning writing structures
Find a unique and authentic voice for your brand
Use techniques to engage with the right audience
Attract more engagement by using SEO
Construct the best headlines

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Funding Eligibility

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Are you a company owner or senior decision maker?

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