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Skill Overview

Looking for a one-day training course that will give you a good understanding of how to get your website to appear high in Google and other search engines?  On this course, you will learn how Search Engines rank your web pages, how to identify the best keywords to target, and how to implement a Search Engine Optimisation strategy.  Topics covered are: Introduction to SEO; Keyword Research; Creating an SEO Action Plan; On Page Optimisation; On Site Optimisation; Off Page Optimisation; SEO Measurement & KPIs.  This course is delivered by M Training, a leading UK Marketing & Management training organisation.  We provide one and two-day courses in small class sizes in Manchester and online.  All courses have a 5 Star rating.

Learning Objectives

On this course, you will learn how search engines rank websites and discover how you can optimise the content and metadata of your websites pages to gain higher rankings. You will also learn the relative importance of each of the ranking factors used by Google so you know what you need to focus on. We will also cover the off-page techniques used by SEO experts to build trust and authority to gain the top spots in search results pages.

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This is an introductory course so no experience is necessary.

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