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Skill Details

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Skill Overview

Understanding your ideal client persona is the key to effective marketing, product development, and sales success. This hands-on course teaches you how to use Generative AI (Gen AI) to analyse customer data, identify target audiences, and create highly detailed client personas to improve marketing and business strategies.

🔹 AI-driven audience research – Identify your ideal clients with AI-powered insights
🔹 Create detailed, data-backed client personas – Tailor your marketing & sales strategies
🔹 Understand customer pain points & buying behaviour – Predict what your clients need
🔹 Practical exercises – Generate an AI-powered client persona for your business

⚠ Important:
✅ Completion of the Foundation Modules (Modules 1-3) is required before enrolling.
💡 Helpful but not essential: Modules 4-16 can enhance learning depending on business goals.

📚 Course Breakdown – Gen AI to Craft Your Ideal Client Persona (Hands-On)
1️⃣ AI-Driven Customer Research & Data Analysis
🔹 Use AI tools to analyse customer demographics, interests & behaviours
🔹 Understand psychographics, buying habits & pain points
🔹 Hands-on: Generate AI-powered customer insights for your business

🎯 Outcome: Gain AI-powered insights into who your ideal clients are & what they need.

2️⃣ Creating a Detailed, Data-Backed Client Persona
🔹 AI-assisted persona development based on real-world data
🔹 Defining customer goals, challenges & decision-making processes
🔹 Hands-on: Use AI to build a fully customised client persona

🎯 Outcome: Walk away with a complete, AI-generated client persona ready to use in marketing & sales.

3️⃣ Using AI-Powered Personas for Marketing & Sales Optimisation
🔹 How to use client personas for content marketing & ad targeting
🔹 AI-driven personalised messaging & customer engagement
🔹 Hands-on: Refine a marketing campaign based on AI-generated customer personas

🎯 Outcome: Learn how to improve marketing, sales & customer engagement using AI personas.

Why Take This Course?
✅ Beginner-Friendly – No prior experience needed in AI or customer research
✅ Highly Practical – Hands-on AI-powered audience research & persona building
✅ Affordable & High-Impact – Only £97 for expert-led Gen AI training
✅ Immediate Results – Leave with a fully developed AI-generated client persona

Learning Objectives

By the end of this course, you will:
✅ Use AI tools to create detailed customer personas
✅ Analyse customer data to refine marketing & sales strategies
✅ Understand customer needs, pain points & motivations
✅ Target the right audience for increased conversions & engagement

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Skill Price ex VAT (£)

This course is ideal for business owners, marketers, sales teams, and entrepreneurs. 

Discounts available for bulk enrolments and teams.

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Skill Eligibility (Prerequisites for skill/software requirements)

🟢 Beginner – No prior customer research or AI experience required
✅ Completion of Foundation Modules (Modules 1-3) is required
✅ Modules 4-16 are helpful but optional
✅ Laptop, tablet, or smartphone with an internet connection
✅ Interest in customer research, marketing, or sales strategy

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