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Skill Details
Essential Skill Information
View Skill (Open Access)
Skill Details
Skill Name
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Skill Category
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Business
Children & Education
Communication
Construction & Trade Skills
Creative Skills
Customer Services
Digital & AI
Events & Security
Finance & Accounting
Functional Skills
GDPR & Cyber-Security
HR
Health & Beauty
Health & Safety
Health & Social Care
Hospitality & Catering
IT & Admin
Leadership & Management
Legal, Quality & Assurance
Manufacturing & Engineering
Project Management
Sales & Marketing
Sustainability
Transport & Logistics
Wellbeing
Is Accredited
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Is Accredited
No
Is Accredited
Yes
Is Apprenticeship
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Is Apprenticeship
No
Is Apprenticeship
Yes
Skill Overview
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Google Ads is a great way for website owners to get their website to appear at the top of Google Search Results. If done correctly Google Ads provides businesses a superb source of high-quality leads but it is easy to set up campaign that waste a lot of money. This Google Ads course will give you a good understanding of how Google Ads works and provide a clear, hands-on, demonstration of how to set up campaigns and write effective Ads. You will also learn how to evaluate your PPC campaigns performance and optimise it in order to get the most out of your budget. This course is run by a highly experience Google Ads expert who will teach you the techniques (that Google won't) that you need to run cost-effective PPC campaigns in Google. Google Ads Course Topics: Introduction to Google Ads (AdWords); Google Ads Strategy & Options; Keyword Research & Targeting options; Creating an effective Google Ads campaign; Optimisation of your Google Ads campaigns; Conversion tracking; Reporting Plus and overview of Google Shopping Ads, Video (YouTube) Ads, Remarketing and Display Ads
Learning Objectives
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Learn how to identify what campaigns will work for your business / organisation. Find out about the different bidding strategies. Learn how to set up a Campaign. Learn how to monitor and optimise ongoing Campaigns.
Funding Option
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Fully funded
Part funded / Co-invested
Commercial
Funding Eligibility
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Skill Price ex VAT (£)
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Skill Length
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1 Hour or less
1 Day or Less
2 Days to 1 Week
2 to 6 Weeks
7 Weeks +
Skill Level
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Beginner
Intermediate
Advanced
Skill Timings
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Course is delivered anytime between Mon-Fri 9am-5pm
Evening
Weekend
Flexible
Delivery Method
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Physical location
eLearning
Virtual classroom
Blended
Flexible
Skill Eligibility (Prerequisites for skill/software requirements)
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This is an introductory course so no experience is necessary.
Last Application Date
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Skill Enrolment
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Weekly
Monthly
Based on Demand
Skill Status
Pending
Live
Rejected
Finished
Skill Enquiry Details
First Name
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*
Last Name
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*
Email
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*
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Telephone
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Postcode
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*
Are you a company owner or senior decision maker?
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Are you a company owner or senior decision maker?
No
Are you a company owner or senior decision maker?
Yes
No. of Delegates
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*
What is your company name?
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Would you like to explore skills support for your organisation through GM Business Growth Hub?
Would you like to explore skills support for your organisation through GM Business Growth Hub?
No
Would you like to explore skills support for your organisation through GM Business Growth Hub?
Yes
I accept the Terms and Conditions and Privacy Policy
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I accept the Terms and Conditions and Privacy Policy
No
I accept the Terms and Conditions and Privacy Policy
Yes
Skill
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