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Skill Details

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Is Apprenticeship

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Skill Overview

A Content Creator Apprentice is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print, working to a customer/client brief. This apprenticeship develops skills such as preparation and development of media messaging in order to maximise audience engagement, capturing the strategy and objectives of the brand , organisation, time management, and written english. It enables the development of interaction with different audiences and varying customer approaches. An enthusiasm for technology and creating great online experiences is a must.

The content they create can be used as part of media, advertising and marketing campaigns. Content Creator Apprentices collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text or copy and web pages and social media content.

This is generally an office based role; a Content Creator Apprentice can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters.

Learning Objectives

Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines

Funding Option

Funding Eligibility

This opportunity is only available to business owners, managers and team leaders looking to upskill their staff. If you are unemployed or exploring new career options, you can start your apprenticeship journey by sending your CV to: info@360apprenticeships.co.uk

For apprentices aged 16-21 the training costs are fully funded by the government. For apprentices aged over 21, there is a 5% co-investment which would be paid by the employer. Alternatively, the training costs can be covered by utilising the Apprenticeship Levy Fund.

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